When the Doors Don’t Open: What Experience, Timing, and Persistence Have Taught Me
- Jessica LaRoda
- Apr 8
- 2 min read
One thing I’ve learned working as a government contractor is that experience and timing win especially in niche markets. You can have the best idea in the world, but if you don’t have a track record or the government doesn’t currently need what you’re offering, you might not even get a call back.
Recently, I went after a major contract after talking with my mentor. He encouraged me with the classic “Go big or go home,” and I took it literally. I developed a strong plan, aligned with some businesses, and gave it everything I had.
But… I didn’t hear back.
One of the businesses I approached asked for my credentials my experience. I didn’t take it personally. I understood. They were being cautious with their name and reputation. And the truth is, I’m still new.
In the beginning, it can feel like no one will take a chance on you. It feels like every “no” is out to bruise your confidence. Like the doors are closing before you even have a chance to knock.
So Why Keep Going?
I work in administration, a space filled with giants. Huge firms can do what I do and more. So what makes me different?
Everything I do is personal.
I’m the kind of secretary a company doesn’t want to lose. I don’t just complete tasks I create. I solve. I think. I bring creative solutions in a world drowning in AI automation.
Right now, uncertainty is hanging over me like a cloud. Maybe I’ll pivot. Maybe I’ll get another degree, PhD loading, shout out to Capella University! (Let me get a little more funding and it’s on.)
In the meantime, I’m reading The 12 Week Year, and it’s teaching me that small steps when executed well can lead to big victories. That’s where I’m at: taking small steps.
It’s foggy. It’s slow. It looks like nothing is happening.
But I’m not giving up.
Because maybe I’m closer than I think.
Tips for New Contractors and Entrepreneurs Navigating the Fog:
1. Do the Work, Then Do the Research
Make sure what you’re offering is actually in demand. Don’t assume. Search government forecasts, talk to procurement officers, and check out previous awards on sam.gov.
2. Build a Track Record First
Start small. Subcontract. Take on short-term or pilot projects to build your past performance and credibility.
3. Your “Why” Must Outweigh the Rejection
You’re going to get told “no” a lot. But your reason for doing this must carry you through the no’s.
4. Find Your Unique Edge
What makes you unshakably YOU? For me, it’s creativity and care in a world that’s becoming too mechanical. That’s my edge. Find yours. Own it.
5. Read and Learn Often
Books like The 12 Week Year will keep you going when results aren’t visible. Fuel your mind so your spirit stays strong.
6. Keep Going
This is my #1 tip. Keep showing up. Keep learning. Keep adjusting. Don’t quit before your breakthrough.
To anyone who feels like giving up today: I see you. I feel that too.
But giving up would hurt more than failing because at least with failure, you tried.
We’re going to make it. Let’s keep going.
コメント